Challenges
Inspiration
Nike is renowned for its ability to inspire customers through their in-store experiences and customers have the chance to carry over that inspiration through the app.
Efficiency
Nike’s extensive product catalogue should be easier to navigate. The app’s filtering techniques and design should be improved.
Pain points
The user must switch between devices and scroll to access the information. This makes user spend a lot of time gathering and selecting the perfect things, which ultimately impacts their shopping experience.
So “How Might We?” visually and functionally improve
Nike’s app?
Easy Navigation
Easily understand and find more information on the same page with minimum scroll.
Clear Categorisation
Lucid filter option within categories.
Accessibility
Clear division of sections with contrast colors. Dark theme should be designed.
